Course Creation 101 by Alison Wood

Course Creation 101

Everything you need to know to build, launch and market a course, so you can start profiting from your expertise.
You know you have expertise you want to share, but the process of creating a course seems so much work at first glance, doesn’t it? I know, because I have been in that same position.

However, course creation is now one of the most profitable areas of my business. And, above everything the one I love doing the most.

If you are ready to get started with your course – I have you covered. We are going to walk through the complete process together so you can launch a course now – and if you love the process – multiple courses going forward. You can just return to the material whenever you wish and launch another course.

Creating a course is NOT difficult but there are steps you need to take to ensure it is planned, created, delivered and then most importantly of all marketed successfully.

What you need is not the theory, it’s the hands on practical steps outlined for you. Therefore, with that in mind we are going to create your first course together.

Why Am I Teaching This Course?

I’ve been creating and launching courses for over 6 years. I’ve also worked one-on one with clients individually to help them get their amazing knowledge out into the world.

I’ve also built courses in multiple ways, on a wide variety of platforms. So however you want to deliver the course, whether through text, audio or video, I can help you find the best route.

What's In This Course?

During the four weeks of the course we are going to focus on the following key areas:

1. Getting Clear on Your Offering: We are going to look at how to choose the topic and title of your course. Plus, making sure your audience gets what they need from the course, without overwhelming them.

2. Understanding Who Your Audience Is: You need to gain a better understanding of who your audience is so you can put in front of them what they need.

3. Planning Your Course: If you get the planning stage right, it means you can create the course so much more  easily, without spending time on dead ends that are simply time-wasters. We walk through the process of planning so you don’t get stuck in a procrastination loop.

4. Creating Your Course: It’s time to dive in and get that course created. We look at the different methods available to you, such as text, video, webinar and audio. You can choose one of these methods or mix it up a bit. We also examine how to create the course as efficiently as possible so you aren’t reinventing the wheel.

5. Delivering Your Course: There are many ways to deliver a course, from simple email delivery through to plugins, platforms and more. I encourage you to go with what suits you best and I’ll help if  you have questions on the practicalities.

6. Marketing Your Course: This step is so important. It’s time to start profiting from all your hard work and that means getting eyes on what you have to offer. We look at different techniques to help make sales and even how you can re-purpose content to sell to a wider audience. 

Who Is This Course For?

If you are tired of just thinking about ‘how great it would be to create a course one day’, it’s time to take action. 

Teaching about what you know and sharing your expertise makes sense for so many niches. Isn’t it time you started earning some passive income.

What's included?

Video Icon 19 videos File Icon 4 files Text Icon 3 text files


It's Time to Join Our Private Group
Module 1: Mindset, Marketing & More!
Let's Get Started
9 mins
Let's Talk About Mindset
10 mins
Marketing Starts Now!
4 mins
Course Checklist.pdf
27.6 KB
Module 2: Course Topic & Your Audience
Choosing a Topic For Your Course
10 mins
Knowing What Your Audience Wants
14 mins
10 Course Ideas Worksheet
39 KB
Module 3: Delivering Your Course
What Type of Course Should You Build?
11 mins
What Type of Content Should You Include?
8 mins
Choosing Your Method of Delivery
14 mins
Module 4: Creating Your Content
Mapping Out Your Content
9 mins
Tips for Creating Content
7 mins
Module 5: Getting Your Course Ready to Sell
Let's Talk Pricing
7 mins
Creating Your Sales Page
11 mins
Sales Page Outline.pdf
59 KB
Module 6: Marketing Your Course
Let's Talk Marketing
5 mins
Promotion Part 1
10 mins
Promotion Part 2
12 mins
Marketing Steps.pdf
31.6 KB
Steps to Take After Students Have Completed Your Course
4 mins
Go Launch!
3 mins
Bonus Material
Bonus: Using Trello to Help You Plan
12 mins
Using Google Forms for Surveys & Feedback
19 mins
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