During the four weeks of the course we are going to focus on the following key areas:
1. Getting Clear on Your Offering: We are going to look at how to choose the topic and title of your course. Plus, making sure your audience gets what they need from the course, without overwhelming them.
2. Understanding Who Your Audience Is: You need to gain a better understanding of who your audience is so you can put in front of them what they need.
3. Planning Your Course: If you get the planning stage right, it means you can create the course so much more easily, without spending time on dead ends that are simply time-wasters. We walk through the process of planning so you don’t get stuck in a procrastination loop.
4. Creating Your Course: It’s time to dive in and get that course created. We look at the different methods available to you, such as text, video, webinar and audio. You can choose one of these methods or mix it up a bit. We also examine how to create the course as efficiently as possible so you aren’t reinventing the wheel.
5. Delivering Your Course: There are many ways to deliver a course, from simple email delivery through to plugins, platforms and more. I encourage you to go with what suits you best and I’ll help if you have questions on the practicalities.
6. Marketing Your Course: This step is so important. It’s time to start profiting from all your hard work and that means getting eyes on what you have to offer. We look at different techniques to help make sales and even how you can re-purpose content to sell to a wider audience.